In Shoes I Trust


Jessica, 29, Fashion PR Assistant, New York City – “Absolutely love my job, especially because I can wear whatever I want. Adore my Campbell’s and guys better be careful…”

Back to the future


Every now and then, some great events are happening. Two weeks ago we landed our little rover on the mars (see what’s going up there) and from time to time, Marty McFly stops by and brings us a few goodies from the future. We say thank you.  

In bed with Brian Atwood’s

Brian Atwood seduces us again. This time with his brand new voyeurism-inspired global campaign by Mert Alas & Marcus Piggott, with creative direction by Giovanni Bianco, featuring supermodel Candice Swanepoel, with styling by Elizabeth Sulcer. The print campaign debuted in the September issues of global fashion magazines, incl. Vogue, Love, T Magazine, Interview & CR.   [...]

San Francisco Meets NYC

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Yes, the 2010′s are awesome but let’s face it, nothing beats the 60′s in San Francisco. Put on your ‘Lennon’ glasses, denim shirt, your camera (just in case) and these fabulous heels. All set.  

In Kennedy’s footsteps

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Jacqueline Kennedy Onassis was undeniably one of the greatest style icons of the last century. Every now and then you get a glimpse of her elegant and classy style – unexpected and blown away in the streets of London…  



Brazilian style meets Milan street chic.  We love these ankle boots from Schutz, perfect for keeping warm whilst running between shows during Milan Fashion Week.